2012年8月16日星期四
Don't loss rational of luxury car
Afford not equal to support it. " With
the luxury car market competition, the car prices continue to edge
lower, to 20 thousands of dollars to buy entry-level models of the
Mercedes-Benz, BMW and other brands no longer a problem. Related statistics show that China's luxury brand owners group is expanding rapidly. However,
the reporter found that the number of growth together with the
entry-level luxury car sales figures were "offering family car"."From
the look of the current market conditions, it is more cost effective to
purchase an entry-level luxury car. But many consumers when buying a
car, but ignore the maintenance cost and running cost. Affordable does
not mean affordable, support it. Jing-Hui
Yan, deputy general manager of this part of the cost, it is a lot of
entry-level luxury car consumers bear. "Beijing Asian Games Village
Automobile Exchange Market (hereinafter referred to as" Asian City "),
said that many Chinese consumers still do not have the economic luxury
car strength, the lack of a rational purchase, and only put a heavy burden.The entry-level luxury car selling price is getting lower and lower maintenance costs did not drop. Reporters
contrast compared with the price of similar high-class models,
entry-level luxury car maintenance costs at least double, and higher
maintenance cost, up to 5 times with the price senior models ."Buying
a car shall only early one-time expenditures, future maintenance costs
is the owners continued investment in a luxury brand 4S stores
maintenance experts told reporters that some owners to buy a luxury
brand's entry-level models because the price can accept However, future maintenance having too much.Indeed,
Mercedes-Benz, BMW, Audi maintenance costs of three entry-level model
is the basic in about 1000 yuan, large maintenance costs between
2000-3000. The
senior model maintenance costs for the same price will have to
significantly lower a lot of small maintenance costs about 400 yuan, a
large maintenance costs only between $ 600-800.In addition, experts remind consumers a small part of the maintenance costs only vehicle maintenance costs. "A
lot of maintenance projects is based on the use of vehicles, such as
spark plugs, front and rear brake pads and brake fluid replacement, does
not specifically how many thousands of kilometers need to be replaced,
the owner according to the traffic computer system prompt or determined
according to the actual detection part
of the cost is not included in the routine maintenance costs.
"According to the maintenance experts, along with the increase in the
mileage of vehicles using the different parts are gradually replaced. Luxury
models of part of your luxury cars, maintenance costs, a travel
thousands of kilometers will be able to easily reach thousands of
dollars this is not unusual. "The expert said.Such
a high expenditure of keeping a car is difficult to bear a lot of
entry-level luxury car owners, but the Reporter investigation revealed,
in fact, most consumers in the purchase of the specific cost of the
entry-level ho car for after-sale maintenance required is not clear."I
buy a car before but also specifically to the 4S shop sales staff
consulted with maintenance costs, but he told my little Paul, as long as
a few hundred dollars, the Great Barrier but thousands of little, or
10,000 km maintenance, two The
mileage service intervals than the double of the 5000 km of the many
high-class models. a BMW 3 series owners Mr. Han talking about the car
experienced quite a bit innocent feeling.Similar
with Mr. Han, A survey shows that more than 70% of consumers in the
purchase of entry-level luxury car, are simply consulted the maintenance
costs on the rush to make a purchase decision. There
are some people understand the prices of various spare parts, but they
do not know the number of kilometers need to be replaced."This
situation can not blame the 4S shop selling cars explained clearly
salesperson is responsible for sales, after-sale maintenance costs, they
are not very clear, again, the salesman selling cars for the main
purpose, nor might
give you to make a detailed comparison of the Su Hui, a senior expert
of the auto industry (microblogging), as an important expenditure items
in the living, consumers should be in the car before a cool analysis to
determine the cars they buy and then shot. while not impulse buying and then to blame, regret.Do
not worry about the car is a consumable, after there is depreciation,
maintenance and other issues to face. "Jing-Hui Yan, consumers before
buying a car should have a basic cognitive, is a luxury brand, what level models, the cost of maintenance is difficult to lower than the four-digit. ""If
the general white-collar workers, is difficult to afford luxury cars,
said Jing-Hui Yan, look at the statistics of the City of Asia, for
entry-level luxury car consumers, many young white-collar workers in the
30-year-old, Jing-Hui Yan for these people calculations,
the monthly income of around $ 10,000, or even higher, but generally
carrying a mortgage, there is daily communication expenses, the rest of
the money is not much ". Jing-Hui
Yan said, if money left less than 10,000 yuan per month in addition to
the fixed expenses, it is best not to consider buying a luxury car, or
we need to face "face up, quality of life down," the troubles.Indeed,
the reporter interviewed a number of owners found that the monthly
income over 10,000 yuan to support the luxury car is very difficult, and
therefore half of the economic strength of the weaker owners forced to
become a "holding the family car."Every
time the maintenance feel distressed, if the replacement parts and
other expenses, more tangled for a while." Foreign white-collar workers,
Mercedes-Benz C-class owners Chen said, Mercedes in the garage with
friends that very face, but high
maintenance costs does make her feel bad, so now in addition to going
out to car on weekends and holidays, usually to work on select bus
travel."Do
not 'withstand fire' up to buy, if your money is barely enough to
afford an entry-level luxury car, then buy it back and it is dangerous."
Jing-Hui Yan recommend economic strength is not strong consumer may wish to consider when buying a car under a vehicle, living within our means will not be forced "offering car.Could
not afford, and, though suffering from a very tough situation, but
still hard to extinguished the enthusiasm and yearning of the consumer
demand for luxury cars. "In
fact, consumers seeking big, and the pursuit of luxury is beyond
reproach, this psychology is human nature." Said Su Hui, now a luxury
car consumption of heat is a process that is inevitable experience in
the development of China's market economy. Gone through this stage, we all had finished high car addiction, passion will naturally go down steadily.Fanatical
pursuit of a few years later is bound to come down, like to buy, is not
yet ripe for consumption performance, wait until the development of the
market to mature, these questions will naturally be solved. "Su Hui
said that, now automobile market in the luxury car consumption
of heat, there is no need to forcibly curbed, as contrary to the laws
of economic development, human consumption at any time with the
development of economic and cultural adjustment ". Su
Hui predicted 3-5 years after the Chinese luxury car market will cool
down, consumer buying behavior will gradually return to rational in this
process.Auto
analyst Jia Xinguang (microblogging), also agree with the view of Su
Hui, he said, economic strength, the Chinese consumers in the fashion
and enjoyment, is a normal phenomenon in the future as further downwards
as well as ownership of the luxury car price The
increase in maintenance costs will be gradually reduced, there will be
more and more affordable luxury cars, this "could not afford" phenomenon
will naturally diminish.Jia
Xinguang also remind consumers to meet the psychological needs, but
also to grasp the actual life of budgetary expenditures, considering how
to buy a car to become improve their quality of life is one thing, not a
burden. In general is always to try to thoughtfully consider, buy and use all thought. "Said Jia Xinguang."The
luxury car has very cheap." Some time ago, Mercedes-Benz is a
substantial price reduction, there are sound, the lack of preparation by
the consumer, luxury cars, a substantial price reduction may be very
dangerous. "Said Jia Xinguang, now being exposed more to
more entry-level luxury car owners holding car "phenomenon, predicted
by some experts in the industry was one of the" dangerous ".The
experts generally agreed that the moment about the luxury car is very
cheap "argument is a misunderstanding, it is easy to mislead the
consumer. "In
the event of a big change, a market-related businesses should do more
forward-looking things, such as manufacturers and distributors should be
as detailed as possible for consumers to explain and tell the
consumption standards of the luxury car to help the group of customers
to get rid of The
luxury car has been 'very cheap' errors. "said Jia Xinguang, Chinese
consumers know not a lot of buying behavior are implemented after the
newspaper advert, results bought back a lot of people who complain.
订阅:
博文评论 (Atom)
没有评论:
发表评论